01
Human first.
We start with the people, judgement and behaviours already inside the organisation.
THE PEOPLE BEHIND HI + AI
Meet the experts behind Hi + AI.
Human performance, behavioural design, leadership, technology and coaching — brought together to build stronger organisations.
02
Built in practice.
Our approach comes from thousands of hours working with leaders, managers and teams.
03
AI with purpose.
Automation is used where it genuinely improves clarity, flow and value.
04
Change people own.
Co-creation builds confidence, ownership and ways of working that stick.
CORE TEAM
Senior expertise. Personally invested.
A multidisciplinary team combining commercial leadership, elite performance, AI systems, technology and practical behaviour change.
FOUNDER & MANAGING PARTNER
Nick Bennett
With over 30 years’ experience working with leaders, teams and global brands, Nick has founded and built businesses, led and grown teams as a chief product officer, and designed practical systems that helped 65,000 people perform at their best. His career spans commercial leadership, behavioural design and product innovation.
Read Nick's Story →
PARTNER
Greg Bateman
Greg helps leaders and teams build strong cultures, navigate pressure and perform when it matters most. A former professional rugby player and founder, he combines elite sporting experience, entrepreneurial perspective and practical leadership insight to strengthen performance, resilience and connection.
Read Greg's Story →
AI SPECIALIST
Ailín Werner
Ailín designs practical AI agents and automated workflows that solve real business problems. Combining technical expertise with a non-technical lens, she helps leaders streamline operations, reduce manual effort and build reliable, well-documented systems that teams can understand, maintain and scale.
Read Ailín's Story →
CTO
Cristián Prieto
Cristián brings more than 15 years’ experience as a founder, technology leader and three-time CTO. He combines strategic perspective, executive leadership and technical expertise to design practical AI systems that improve operations, strengthen decisions and create measurable value at scale.
Read Cristián's Story →Human intelligence leads.
AI amplifies.
Human intelligence should be strengthened, captured and amplified, not replaced. AI is most useful when the human system is clear.
ADVISORS & COACHES
Deep expertise when the work calls for it.
Experienced specialists who bring ethical leadership, international HR, executive coaching and team development into the work.
ADVISOR
Roger Steare
Roger is The Corporate Philosopher and a leading authority on ethical leadership, culture and decision-making. He advises boards, executives and regulators, helping organisations strengthen moral reasoning, navigate complexity and build high-performing cultures grounded in integrity, wisdom and shared responsibility.
ASSOCIATE COACH
Marjan Oloumi
Marjan brings over 14 years of international HR and coaching experience across telecommunications, energy, engineering and manufacturing. She supports leaders, founders and entrepreneurs through complex challenges, organisational change and career transitions, helping them build greater clarity, confidence and sustainable performance.
ASSOCIATE COACH
Jason Sinclair
Jason brings over two decades of executive leadership experience and a collaborative, values-led coaching style. Grounded in trust, curiosity and shared accountability, he helps individuals and teams surface insight, build confidence and turn reflection into purposeful, inclusive and practical action.
ASSOCIATE COACH
Charlene Carrett
Charlene creates thoughtful, high-trust coaching spaces where clarity emerges, perspectives shift and growth begins. Working across the UK, Europe and Asia, she combines warmth with challenge to help leaders build confidence, strengthen teams and develop intentional, effective ways of working.
START WITH THE HUMAN CHALLENGE
Better human interactions.
Smarter amplification.
Bring us the challenge that matters. We’ll help identify the first useful step.
Start a conversation