Privacy Policy

Last updated: 14/11/2025

Rituals for Performance is a trading division of Number 34 Limited (Company No. 15522324).
We are committed to protecting your privacy and being transparent about how we handle information.

This Privacy Policy explains what data we collect, how we use it, and the very limited circumstances in which personal information is processed on this website.
Number 34 Limited is registered with the ICO under registration number ZB948666.

1. Who We Are

Rituals for Performance
A trading division of Number 34 Limited
Company No: 15522324
ICO Registration: ZB948666
Email: coach@ritualsforperformance.com

Our website is hosted on Webflow, which does not store personal data from visitors.

2. What Personal Data We Collect

We only collect personal data in one specific situation:

A. Marketing Opt-In Forms

If you choose to sign up for updates, newsletters, or download resources, we collect the information you provide (typically your name and email address).

This information is collected only with your explicit consent and is used solely to send you the marketing content you opted in for.

B. Anonymous Website Analytics

We use Google Analytics to understand how people use our website.
Google Analytics collects anonymous traffic information only — such as pages visited, time on site, and browser type.
No personally identifiable data is captured.

We do not collect any personal data through general browsing of the website.

3. Information We Do Not Collect

We do not collect any personal information through:

  • Browsing our website
  • Viewing content
  • Interacting with pages
  • Training requests
  • Consultancy enquiries
  • Cookies (other than Google Analytics anonymised cookies)

We also do not collect or process any personal data as part of our consultancy or training services.
All client information used to co-create rituals, programmes, and training is:

  • Fully anonymised by the client before it reaches us
  • Aggregated, thematic, and non-identifiable
  • Never linked to individual employees or personal HR data

We never receive names, personal details, demographic data, or any P1 information from clients.

4. How We Use Personal Data

For marketing opt-ins, we use your information to:

  • Send newsletters, updates, and insights
  • Provide downloads or resources you requested
  • Share information about upcoming events, products, or programmes

We do not use your personal data for any other purpose.

You can unsubscribe at any time using the link in our emails or by contacting coach@ritualsforperformance.com.

5. Legal Basis for Processing

Under UK GDPR, we rely on:

  • Consent — for marketing communications
  • Legitimate Interests — for anonymous website analytics that help us improve the site

6. Cookies & Tracking

The only cookies used on our site are Google Analytics cookies.
They collect anonymous usage information and do not identify you personally.

You can disable cookies through your browser settings at any time.

7. How We Store & Protect Information

Marketing opt-in data is stored securely in GDPR-compliant email marketing software.
We implement strong security measures to keep your information safe, including:

  • Encrypted systems
  • Password-protected accounts
  • Restricted access for authorised team members only

For anonymised client materials (not connected to website use):

  • Stored in secure, encrypted cloud drives
  • Contain no personal data
  • Permanently anonymised before they reach us

8. Sharing of Information

We do not sell, rent, or trade personal data.
We do not share any data with third parties except essential processors (e.g. email marketing software), and only for the purpose of delivering the services you opted into.

Anonymous analytics data may be processed by Google Analytics, but it cannot identify you.

9. External Links

Our website may link to external sites (such as LinkedIn).
We are not responsible for the privacy practices or content of these websites.
We encourage you to review their privacy policies before providing personal information.

10. Children's Privacy

Our website and services are not directed at children under 16.
We do not knowingly collect data relating to children.

11. Your Rights

Under UK GDPR, you have the right to:

  • Access the data we hold about you
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to processing
  • Lodge a complaint with the ICO

Since we only hold data provided through marketing opt-ins, any request will be processed quickly and transparently.

To exercise any of these rights, contact us at coach@ritualsforperformance.com.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes to our practices or legal obligations.
The “Last updated” date at the top will always show when the latest version took effect.

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